LFW SS19

September 28, 2018



London Fashion Week never ceases to stun. With the masses of people scurrying from show to show and the impeccable organization, it's a sight to behold. This year, I managed to go to seven shows in two days, across three outfits. There's nothing quite like being surrounded by people at the forefront of fashion and seeing collections for the first time, being able to be one of the select few to see it on the runway, the first viewing of a team's creative vision for the season.



There's so much more to it than just the shows, the atmosphere of the city changes, filled with daring outfits, photogenic corners and vibrant accessories. Although LFW is probably the most low-key of the four, Londoners and visitors alike share the same fashion week madness.



My first outfit was snakeskin on snakeskin on snakeskin. Bold for me, the pants proved a bit of a challenge to get around in. Despite that, I love the cut of them, the flared bottoms created the illusion that I'd grown overnight. Paired with a Gucci snakeskin bag, the prints layered on. I was thrilled to be captured by a streetstyle photographer for Womenswear Daily, as well as some other photographers which I haven't managed to find the outcomes of. My sunglasses also color matched my outfit, with the gold to blue gradient.




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A post shared by Sophie Fuji (@sophiefuji) on




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My second outfit consisted of the ALIA bikini top from my own line, Jira Swim. Despite being a bikini top, it passed as "fashion". The velvet top was paired with my velvet pants and a pair of cat eye sunglasses. A simple outfit, but I loved wearing it because I knew that I was wearing something I had designed, at LFW.

Shop it here!




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A post shared by Sophie Fuji (@sophiefuji) on

My last outfit was coordinated with a friend, a Maje dress tiled black and white. I paired it with my white Yeezys (which are now absolutely trashed), and she coordinated with the skirt version of my dress and identical shoes. The shape of the dress means that it moves well (first pic) so I shot quite a lot of photos in motion at Somerset House.

Shop it here!




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